This blog will comprise a collection of ephemera, mess and miscellaneous artifacts reflecting on the writer's life.

Tuesday, November 22, 2005

commodity fetishism

This is one of my favourite bits of Marx.
I used it for my dissertation on fetishism and objects in Dickens and how objects turned into people and people into objects (you know about this so I won't bore you with the details).
But at this time of year, commodity fetishism really kicks in. See here and here and here.
This always induces me furious rage that I cannot beautifully gift wrap perfect presents for my beloved relatives, also a massive simultaneous need for stuff like this and this.
Many regular readers, such as Dr Rob will point out, rightly, that this is all a capitalist plot to make us spend more and obviously I agree with him.
Dr Joolz has found a very good site here which also deconstructs the notion of advertising.
But Marx was making a more subtle point.
Some objects have more value than others, and fetishism, as Freud also observed, is about identity, the unconscious and desire.
Watch this space.


JP said...

Retail heaven: the Apple store, Regents Street


(and how do you find all these web sites?)

Kate said...

I have lots of blogger e-friends.
Memory sticks!
Can't wait!

JP said...

Left my memory stick at home today :(

Dr. Rob said...

Me a Marxist? Its all a capatilist plot I tell you, come the revolution....

Intrestingly the magic word today is 'coaxss'

Joolz said...

I like getting presents at Christmas. It is marvellous.
My Mum said a few years ago, 'It is a shame people spoil Christmas by going on about relgion'.
Which is an interesting take.